CallRetriever — Terms of Service
Effective date: May 25, 2026
These Terms of Service ("Terms") govern access to and use of CallRetriever (the "Service"), provided by Plains Automation Works LLC ("Plains Automation Works," "PAW," "we," "us," or "our"), a South Dakota limited liability company.
By signing up for, configuring, accessing, or using the Service, the person or business doing so ("Subscriber," "you," or "your") agrees to these Terms. If an individual uses the Service on behalf of a business, that individual represents that they are authorized to bind that business to these Terms.
Certain provisions also describe the messaging experience for people who call a Subscriber's business number and receive or reply to a text message through the Service ("Callers"). Callers are not customers of Plains Automation Works merely because they receive or reply to a message, but the SMS disclosures in these Terms help explain the messaging program.
1. What CallRetriever does
CallRetriever is a missed-call response platform for tradespeople, home-service businesses, field-service businesses, and similar local service providers.
A supported telephone number is associated with a single Subscriber. Calls to that number are forwarded to the Subscriber's forwarding destination number or otherwise routed for answering. If an inbound call to the Subscriber's assigned number is missed, unanswered, busy, or matches an approved after-hours context, the Service may send a limited, non-marketing SMS text message from the Subscriber's assigned number to the Caller.
The automated message is intended to respond to the Caller's own fresh inbound call. It may ask the Caller to provide a brief description of the job or service request and the Caller's preferred contact method so the Subscriber can follow up.
CallRetriever is not a marketing SMS product. CallRetriever does not support list-based messaging, cold outreach, bulk messaging, reactivation campaigns, review requests, referral requests, or promotional messaging.
CallRetriever currently supports SMS text messaging only unless PAW separately enables MMS or media functionality for a Subscriber after additional review. References to SMS/MMS in these Terms apply to MMS only if MMS or media functionality has been expressly enabled by PAW.
The Service is built on third-party telephony, messaging, cloud, and compliance infrastructure, including Twilio or other supported telecommunications providers.
For messaging compliance purposes, PAW operates CallRetriever as the platform provider and independent software vendor. The Subscriber is the business on whose behalf messages are sent to Callers.
2. Subscriber authority and account eligibility
Subscriber must provide accurate, complete, and current business identity, contact, authorized-representative, forwarding, website, privacy, terms, and use-case information requested by PAW.
Subscriber represents and warrants that all information it provides to PAW is accurate, current, not misleading, and submitted by a person authorized to act on behalf of Subscriber.
Before SMS activation, Subscriber may be required to certify that the person creating or managing the account is authorized to create the CallRetriever account, provide business information, configure phone and SMS services, approve message templates, and agree to these Terms on behalf of Subscriber.
Subscriber must promptly notify PAW if its business information, authorized representative, business category, forwarding number, website, privacy policy URL, terms URL, contact information, sender identity, ownership, or intended use changes.
PAW may reject, delay, suspend, disable, or terminate SMS functionality if Subscriber information is incomplete, inaccurate, stale, misleading, unverifiable, inconsistent with the approved use case, inconsistent with provider or carrier requirements, or creates legal, telecommunications, compliance, deliverability, reputational, or operational risk.
3. Subscriber responsibility and sender identity
Subscriber is responsible for its relationship with Callers and for ensuring that its use of the Service complies with applicable laws, regulations, telecommunications provider requirements, carrier rules, Twilio policies, CTIA guidance, A2P 10DLC requirements, and these Terms.
Subscriber represents and agrees that:
- The business telephone number connected to the Service is one Subscriber owns, leases, controls, or is authorized to use.
- Each assigned CallRetriever number is associated with Subscriber's business and Subscriber's approved use case.
- Messages sent through the Service are sent by or on behalf of Subscriber's business.
- Each message must accurately identify Subscriber's business name, trade name, DBA, or other sender identity that Callers would reasonably recognize.
- Message content configured or approved by Subscriber must be accurate, lawful, non-deceptive, and related to the Caller's own inbound call or continuing service inquiry.
- Subscriber will use the Service only for non-marketing missed-call follow-up and related service-inquiry responses.
- Subscriber will not use the Service for marketing, promotional campaigns, coupons, discounts, advertisements, review requests, referral solicitations, lead generation, cold outreach, bulk messaging, reactivation messaging, or list-based messaging.
- Subscriber will not use the Service to message people who have not first contacted Subscriber by calling the connected number.
- Subscriber will not use the Service to re-contact a Caller for a purpose unrelated to the original inquiry that prompted the Caller's inbound call.
- Subscriber will not disable, bypass, or interfere with opt-out, suppression, HELP, START, wrong-number, reassigned-number, or compliance controls.
- Subscriber will provide accurate information needed for Twilio, carrier, A2P 10DLC, telecommunications, compliance, or account-registration purposes.
- Subscriber will use reasonable efforts to disclose its missed-call texting practice where feasible, as described in these Terms.
4. Customer-specific A2P registration and sender structure
Unless PAW determines that a different carrier-approved structure is required or appropriate, each Subscriber will be registered or represented as the Brand or sender for messages sent on that Subscriber's behalf. PAW may create, manage, or maintain a Twilio subaccount, customer profile, Brand registration, Campaign registration, Messaging Service, phone-number assignment, and related telecommunications configuration for each Subscriber.
Subscriber authorizes PAW to collect, store, use, and submit Subscriber's business information, sender identity information, authorized-representative information, phone-number information, message-flow information, sample messages, campaign information, and related records to Twilio, The Campaign Registry, carriers, telecommunications providers, and compliance providers for A2P 10DLC, telecommunications, carrier, messaging, and compliance purposes.
Subscriber must provide accurate and complete information for registration and compliance purposes, including legal business name, trade name or DBA, entity type, business address, EIN or tax identification information where applicable, authorized representative information, public website or business profile if available, assigned phone numbers, message templates, and use-case information.
Subscriber may use multiple assigned phone numbers only for the same approved Subscriber sender identity and missed-call follow-up use case unless PAW separately approves and registers another use case. Phone numbers assigned to one Subscriber may not be used by another Subscriber.
Subscriber may not use the Service for any messaging use case other than non-marketing missed-call follow-up.
5. Subscriber SMS disclosure page and public notice
Before SMS messaging is activated for a Subscriber, PAW will create or require a public Subscriber-specific SMS disclosure page identifying the Subscriber's business name, assigned messaging number, missed-call SMS use case, message frequency, STOP/HELP instructions, message/data-rate disclosure, applicable Privacy Policy, applicable Terms, and CallRetriever's role as platform provider.
Subscriber authorizes PAW to host and maintain this disclosure page for telecommunications, carrier, A2P 10DLC, privacy, consumer-protection, and messaging compliance purposes.
Subscriber must provide accurate business name, trade name, contact information, assigned phone number, and other information needed for the disclosure page. Subscriber must promptly notify PAW if any information on the disclosure page becomes inaccurate.
Subscriber must use reasonable efforts to include or reference a missed-call SMS disclosure wherever the assigned CallRetriever number is published, advertised, or collected, including websites, contact pages, online business profiles, advertisements, printed materials, voicemail greetings, and intake forms where feasible.
Recommended short disclosure:
If you call us and we cannot answer, we may send you a text message to follow up on your inquiry. Message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for help.
PAW does not undertake to monitor or verify every location where Subscriber publishes, advertises, or distributes its assigned phone number. Subscriber is responsible for the accuracy of its customer-facing disclosures and for ensuring that its use of the Service matches the messaging use case approved for Subscriber.
6. Subscriber privacy and terms links
Subscriber may provide links to Subscriber's own privacy policy, terms, website, or other customer-facing legal pages for inclusion on Subscriber's SMS disclosure page.
If Subscriber provides such links, Subscriber represents that the links are accurate, current, publicly accessible, and applicable to Subscriber's customer-facing practices. Subscriber must promptly notify PAW if any provided link changes, becomes unavailable, or is no longer accurate.
If Subscriber does not provide its own privacy policy or terms links, the Subscriber-specific SMS disclosure page may link to the CallRetriever Privacy Policy and Terms. The CallRetriever Privacy Policy and Terms describe PAW's SMS platform handling, message-flow controls, opt-out handling, compliance records, and related data practices. They do not replace Subscriber's responsibility for its own customer relationship, business practices, legal notices, privacy obligations, or customer-facing representations outside the Service.
7. Missed-call message flow
CallRetriever sends automated SMS messages only after a Caller initiates contact by placing a fresh inbound call to a Subscriber's assigned business number and the call is missed, unanswered, busy, or handled through an approved after-hours context.
An automated missed-call response may be sent only when:
- Twilio or another supported provider reports a call state consistent with Busy, NoAnswer, missed call, unanswered call, or approved after-hours handling;
- the Caller's number is valid and supported;
- the Caller is not opted out or suppressed for that Subscriber;
- no cooldown or deduplication rule prevents sending;
- Subscriber has SMS enabled;
- Subscriber configuration is valid;
- Subscriber's applicable A2P registration is approved, if required;
- the matched message context has an approved template; and
- no other compliance, provider, carrier, or system condition blocks sending.
CallRetriever does not send automated SMS to stored contact lists or based on old contact records. CallRetriever does not send delayed automated follow-up messages hours or days later without a new inbound call or a Caller reply that continues the conversation.
The default automated-message cooldown is one automated missed-call response per Subscriber/Caller pair within a rolling twenty-four (24) hour period, unless the Caller replies or continues the conversation. PAW may approve a different cooldown only after operational, compliance, deliverability, and disclosure review.
8. Message templates and approval
Subscriber may use only message templates approved by PAW for automated missed-call responses.
Automated missed-call templates must identify Subscriber's business name, clearly relate to the Caller's missed or unanswered inbound call, remain limited to non-marketing service-inquiry follow-up, include STOP instructions, include HELP instructions, and disclose that message and data rates may apply.
Subscriber may not use automated missed-call templates for marketing, promotions, coupons, discounts, review requests, referral requests, cold outreach, bulk messaging, lead generation, debt collection, regulated-content messaging, emergency communications, or follow-up unrelated to the Caller's inbound inquiry.
PAW may review, reject, revise, disable, or require changes to any message template or template setting that PAW believes may create legal, telecommunications, carrier, A2P 10DLC, deliverability, consumer-protection, privacy, reputational, or operational risk.
Any template edit creates a new template version and must be approved before it may be used for automated missed-call responses. CallRetriever may store template identifiers, template versions, approval status, approval timestamps, reviewer information, and related audit records for compliance purposes.
Default template:
[Business Name]: Sorry we missed your call. Reply with a brief description of the job and your preferred contact method, and we'll follow up. Reply STOP to opt out, HELP for help. Msg & data rates may apply.
Approved after-hours template:
[Business Name]: We're currently unavailable. Reply with a brief description of the job and your preferred contact method, and we'll follow up. Reply STOP to opt out, HELP for help. Msg & data rates may apply.
MMS, photo requests, media attachments, or document exchange are not enabled unless separately approved by PAW and, where needed, reflected in applicable A2P, carrier, privacy, security, retention, and compliance records.
9. SMS messaging terms for Callers
If a Caller calls a Subscriber's assigned business number and the call is missed, unanswered, busy, or occurs in an approved after-hours context, the Caller may receive an SMS from Subscriber through CallRetriever.
Message frequency varies. By default, CallRetriever sends no more than one automated missed-call response per Subscriber/Caller pair within a rolling twenty-four (24) hour period unless the Caller replies or continues the conversation.
Message and data rates may apply. Wireless carriers are not liable for delayed or undelivered messages.
Callers may reply STOP to opt out. Callers may reply HELP for help. Other opt-out words, natural-language opt-out requests, wrong-number notices, or reassigned-number notices may also be honored as described below.
CallRetriever is not for emergencies or urgent safety issues. If a Caller has an emergency or needs immediate assistance, the Caller should call 911 or the appropriate emergency service.
Callers should not send sensitive information through SMS, including Social Security numbers, government ID numbers, payment card numbers, bank account numbers, passwords, medical information, insurance documents, information about minors, emergency information, firearms or weapons information, regulated goods information, photos, documents, or attachments.
10. Opt-out, revocation, HELP, and START
Subscriber must honor all opt-out and revocation requests received through the Service or outside the Service.
CallRetriever uses provider-level opt-out tools, such as Twilio Advanced Opt-Out where applicable, and app-side suppression records. App-side suppression is generally scoped to the Subscriber and Caller phone number.
CallRetriever may treat STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT, REVOKE, OPT OUT, and similar words or natural-language statements as opt-out or revocation requests. PAW may update the list of recognized phrases over time.
If a Caller opts out, Subscriber may not send further automated or manual outbound SMS/MMS through CallRetriever to that Caller for the applicable Subscriber sender identity unless the Caller later opts back in through an approved process.
A START or similar re-opt-in request may restore messaging only for the applicable Subscriber/sender identity and only where lawful, technically supported, and consistent with provider requirements.
HELP responses will identify Subscriber's business, explain that the text line helps the business follow up on missed calls and service inquiries, provide STOP instructions, disclose message/data rates, and provide Subscriber-specific help contact information or a Subscriber-specific SMS disclosure URL.
Example HELP response:
[Business Name]: This text line helps us follow up on missed calls and service inquiries. Reply STOP to opt out. Msg & data rates may apply. Help: [business email]. Terms: [SMS disclosure URL]
Subscriber must promptly report to PAW any opt-out, revocation, wrong-number, reassigned-number, complaint, legal demand, or similar notice received outside the Service.
11. Wrong-number and reassigned-number handling
CallRetriever may treat wrong-number replies, reassigned-number notices, and similar messages as opt-out or suppression requests.
If a recipient states or reasonably indicates that a number is wrong, reassigned, not theirs, that they did not call Subscriber, or that Subscriber has reached the wrong person, CallRetriever may suppress further automated and manual outbound SMS/MMS through the Service from the applicable Subscriber number, campaign, sender identity, or account to that phone number.
Examples may include "wrong number," "wrong person," "not my number," "I did not call," "do not know you," or similar statements. PAW may silently suppress wrong-number or reassigned-number replies without sending an additional message unless the recipient also uses an opt-out keyword or PAW determines a response is appropriate.
Subscriber must promptly record or report any wrong-number, reassigned-number, misdirected-message, or similar notice it receives outside the Service.
Because automated missed-call responses are triggered only by fresh inbound calls, CallRetriever does not routinely check the FCC Reassigned Numbers Database or similar reassigned-number services for the missed-call response use case unless PAW determines that such checks are required or appropriate for a particular use case, customer, volume, complaint history, or legal requirement.
12. Forwarding destination number
Subscriber is responsible for providing and maintaining an accurate, active, and reachable forwarding destination number.
PAW may validate the forwarding destination number during onboarding and when Subscriber changes the forwarding number. If Subscriber's forwarding destination number appears invalid, unsupported, deactivated, unreachable, or repeatedly fails call-forwarding attempts, PAW may pause, suspend, or disable SMS messaging for Subscriber until the forwarding configuration is corrected and revalidated.
A single missed, busy, or unanswered call is the normal product trigger and does not necessarily indicate that the forwarding destination number is invalid. PAW may look for repeated failed, unreachable, provider-error, or similar patterns before treating the forwarding configuration as defective.
13. Data minimization and sensitive information
CallRetriever is designed for limited non-marketing missed-call follow-up and related service-inquiry responses. Subscriber may use CallRetriever to ask Callers for a brief description of the job or service request and preferred contact method.
Subscriber must not use CallRetriever to request, solicit, or encourage Callers to send sensitive personal information, including Social Security numbers, government identification numbers, driver's license numbers, payment card numbers, bank account numbers, passwords, access credentials, medical or health information, insurance claim documents, information about minors, regulated goods information, firearms or weapons information, emergency or urgent safety information, photos, documents, attachments, or other sensitive information not necessary for ordinary missed-call follow-up.
Subscriber must not include requests for photos, images, documents, attachments, or media unless MMS/media functionality has been separately enabled and approved by PAW.
PAW may reject, revise, disable, or require changes to templates, message flows, or Subscriber practices that request or encourage unnecessary, sensitive, regulated, prohibited, or high-risk information.
14. No emergency or urgent-response use
CallRetriever is not an emergency communications system and must not be used for 911, emergency dispatch, urgent safety issues, hazardous conditions, medical emergencies, or any situation requiring immediate response.
Subscriber may not configure, advertise, or use CallRetriever as an emergency-response, urgent-dispatch, safety-alert, medical-alert, or critical-notification system.
Subscriber must not use message templates or customer-facing disclosures that promise immediate response, emergency response, guaranteed response time, or urgent dispatch through CallRetriever.
If a Caller has an emergency or needs immediate assistance, the Caller should call 911 or the appropriate emergency service.
15. Regulated and prohibited use cases
CallRetriever is intended for ordinary non-marketing missed-call follow-up by trades, home-service, field-service, and similar local service businesses.
Subscriber may not use CallRetriever for any business, content, or use case prohibited by applicable law, telecommunications provider requirements, carrier rules, Twilio policy, CTIA guidelines, A2P 10DLC requirements, or PAW policy.
Without limiting the foregoing, Subscriber may not use CallRetriever SMS/MMS for cannabis, CBD, kratom, marijuana, THC, drug paraphernalia, tobacco, vaping, nicotine, alcohol sales or delivery, firearms, ammunition, weapons, gunsmithing, firearm repair, firearm accessories, tactical equipment, adult content, gambling, betting, payday loans, debt relief, credit repair, debt collection, political messaging, prescription drugs, controlled substances, online pharmacy services, emergency dispatch, urgent safety alerts, medical treatment messaging, or illegal, deceptive, fraudulent, or misleading products or services.
PAW may reject, suspend, disable, or require additional review for healthcare-adjacent, legal, financial, insurance, locksmith/security, towing/repossession, remediation, restoration, minor-serving, or other higher-risk businesses or use cases.
PAW may reject, suspend, disable, or require additional review for any Subscriber, business category, message template, number, campaign, or use case that PAW believes may create legal, carrier, A2P 10DLC, telecommunications, deliverability, consumer-protection, reputational, or operational risk.
Voice-only forwarding, if offered to an otherwise excluded category, does not include SMS/MMS unless PAW separately approves such use in writing after provider, carrier, and legal review.
Subscriber must promptly notify PAW before using CallRetriever for any regulated, age-restricted, medical, legal, financial, insurance, political, emergency, or high-risk use case.
16. Marketing prohibited
CallRetriever is not a marketing SMS product. The Service supports only non-marketing missed-call follow-up and related service-inquiry responses.
Subscriber may not use CallRetriever for marketing, promotions, coupons, discounts, advertisements, review requests, referral requests, lead nurturing, reactivation campaigns, bulk messaging, cold outreach, or messages unrelated to a Caller's inbound missed or unanswered call.
Subscriber may not use any CallRetriever number, Messaging Service, A2P Campaign, approved template, message flow, or feature for any marketing, promotional, or unrelated messaging use case.
PAW does not provide marketing SMS functionality through CallRetriever. Any marketing SMS product, if ever offered, would be separate from CallRetriever and would require separate legal review, separate consent flows, separate A2P/carrier registration, separate templates, separate disclosures, and separate compliance records.
17. MMS and media attachments
CallRetriever currently supports SMS text messaging only unless PAW separately enables MMS or media functionality for a Subscriber.
Subscriber may not request, solicit, upload, send, receive, store, or process photos, images, videos, documents, or other media through CallRetriever unless MMS or media functionality has been expressly enabled by PAW.
Subscriber may not include photo, image, document, attachment, or media requests in CallRetriever message templates unless such template has been expressly approved by PAW for MMS/media use.
MMS, photo requests, media attachments, or document exchange may require additional legal, privacy, security, carrier, A2P 10DLC, template, disclosure, retention, and operational review before activation.
If MMS or media functionality is enabled, Subscriber may not use CallRetriever to request or process media involving emergencies, urgent safety issues, medical conditions, regulated goods, firearms, weapons, controlled substances, government identification documents, payment cards, financial account numbers, minors, adult content, illegal activity, or other sensitive or prohibited content.
PAW may reject, block, delete, restrict, suspend, or disable media functionality or related messaging if media use creates legal, privacy, security, carrier, provider, consumer-protection, reputational, deliverability, or operational risk.
18. Privacy roles and Subscriber responsibilities
Subscriber is responsible for its relationship with Callers and for the accuracy and lawfulness of Subscriber's customer-facing notices, disclosures, privacy practices, and messaging practices.
For Caller information processed through Subscriber's CallRetriever account, Subscriber is generally the business responsible for the Caller relationship and the sender of messages sent to Callers. PAW provides CallRetriever as a platform and service provider to Subscriber.
Subscriber instructs PAW to process Caller information as reasonably necessary to provide, operate, support, secure, and document the Service; detect missed calls; send non-marketing missed-call responses; relay Caller replies; process STOP, HELP, opt-out, wrong-number, reassigned-number, and suppression requests; support A2P 10DLC and carrier compliance; troubleshoot issues; prevent abuse; maintain compliance records; and perform related services.
Subscriber acknowledges that PAW may also process limited Caller and Subscriber information for PAW's own legal, security, fraud-prevention, telecommunications, carrier, A2P 10DLC, service-administration, dispute-resolution, and compliance purposes.
Subscriber may access or export available Caller conversation data and related records during the ordinary retention period. Message body text may be unavailable after the applicable deletion period, but PAW may retain metadata and compliance records as described in the Privacy Policy.
Subscriber must not use CallRetriever to collect or process information in violation of privacy laws, consumer-protection laws, telecommunications laws, carrier requirements, or these Terms.
19. Compliance records and retention
Subscriber authorizes PAW to create, maintain, and retain records reasonably necessary to operate CallRetriever, document message-flow compliance, support A2P 10DLC registration, honor opt-outs and suppression requests, investigate complaints, respond to carrier or provider inquiries, resolve disputes, enforce these Terms, and document number assignment, porting, offboarding, and compliance actions.
These records may include Subscriber business information, sender-identity records, authorized-representative information, assigned phone numbers, forwarding numbers, customer-specific SMS disclosure pages, message templates, template approvals, A2P Brand and Campaign records, call-event records, message-send records, Twilio Call SIDs, Twilio Message SIDs, opt-out records, HELP records, START records, wrong-number records, reassigned-number records, suppression records, delivery records, forwarding-failure records, number-porting records, evidence requests, complaint records, suspension records, and related audit logs.
PAW may delete SMS/MMS message body text after sixty (60) days by default, unless a longer period is required or reasonably necessary for legal, carrier, telecommunications, platform, compliance, security, dispute-resolution, or business purposes.
PAW may retain ordinary call and message metadata for up to twenty-four (24) months.
PAW may retain SMS/MMS compliance records for at least four (4) years after the relevant message, event, account termination, campaign deactivation, number deactivation, or number port-out, and may retain opt-out, revocation, wrong-number, reassigned-number, and suppression-list records for as long as reasonably necessary to honor those requests and prevent future unwanted messages.
20. Compliance review and evidence requests
PAW may request information, certifications, records, screenshots, links, explanations, or other reasonable evidence relating to Subscriber's use of CallRetriever, including Subscriber's business identity, authorized representative authority, business category, approved use case, SMS disclosures, customer-facing representations, message templates, opt-out handling, wrong-number handling, complaints, forwarding configuration, prohibited-use compliance, and non-marketing-use compliance.
Subscriber must reasonably cooperate with such requests and provide accurate, complete, and timely information.
PAW may conduct such reviews to support legal compliance, telecommunications compliance, A2P 10DLC registration, carrier or provider requests, complaint investigation, platform security, fraud prevention, deliverability, consumer protection, or enforcement of these Terms.
If Subscriber fails to cooperate, provides incomplete or inaccurate information, refuses to correct a compliance issue, or if PAW determines that Subscriber's use of CallRetriever creates legal, carrier, provider, deliverability, consumer-protection, reputational, or operational risk, PAW may reject, pause, suspend, disable, or terminate SMS/MMS functionality or the Service.
21. Complaints, filtering, provider actions, and suspension
PAW may monitor, investigate, pause, suspend, disable, or terminate SMS/MMS functionality or the Service in response to complaints, legal demands, regulatory inquiries, Twilio or carrier requests, A2P 10DLC review, filtering, delivery failures, opt-out patterns, wrong-number patterns, HELP-request patterns, suspicious activity, forwarding failures, inaccurate Subscriber information, broken disclosures, prohibited-use concerns, marketing-use concerns, or other legal, compliance, deliverability, consumer-protection, reputational, security, or operational risks.
PAW may pause, suspend, disable, or terminate SMS/MMS functionality without prior notice and as soon as reasonably practicable after becoming aware of a complaint, provider request, carrier issue, legal concern, consumer-protection risk, prohibited use, suspected marketing use, filtering issue, delivery anomaly, or other compliance or operational risk.
Subscriber understands that suspension may be a manual operational process and may depend on internal review, personnel notification, provider systems, carrier systems, and technical availability. PAW is not required to provide advance notice before pausing or disabling messaging where PAW determines that continued messaging may create legal, carrier, provider, consumer-protection, deliverability, reputational, security, or operational risk.
Subscriber must cooperate with any investigation, provide requested compliance evidence, correct identified issues, and stop any activity that PAW determines may violate these Terms, applicable law, telecommunications provider requirements, carrier rules, Twilio policy, A2P 10DLC requirements, CTIA guidelines, or CallRetriever policy.
PAW may require corrected business information, updated disclosures, revised templates, additional certifications, forwarding-number revalidation, A2P review, provider review, carrier review, legal review, or written approval before reactivating SMS/MMS functionality.
22. PAW-provided numbers and Subscriber-ported numbers
CallRetriever may use numbers provisioned by PAW or its telecommunications providers, or numbers ported into CallRetriever by Subscriber.
For numbers provisioned by PAW or its providers, Subscriber receives only a limited, revocable right to use the assigned number while Subscriber's account is active, paid, compliant, and in good standing. Unless otherwise agreed in writing, Subscriber does not own PAW-provided numbers and may not transfer, sell, lease, sublicense, assign, or represent ownership of such numbers.
For numbers ported into CallRetriever by Subscriber, Subscriber remains responsible for the accuracy of its porting information, authority to port the number, and ongoing right to use the number. While a Subscriber-ported number is hosted with or managed through CallRetriever, PAW and its telecommunications providers may control routing, configuration, messaging enablement, A2P registration, compliance settings, and related service functionality.
Subscriber may request port-out of a Subscriber-ported number or, where permitted, a PAW-provided number. PAW may support port-out where technically feasible, supported by its providers, legally permitted, and conditioned on Subscriber identity verification, account authority verification, accurate documentation, provider requirements, fraud and security review, legal process, and applicable law.
For Subscriber-ported numbers, PAW will reasonably cooperate with a valid port-out or return process, subject to identity verification, authority verification, accurate documentation, provider requirements, fraud and security review, legal process, and applicable law. Outstanding amounts may remain due and collectible, but PAW will not use unpaid amounts alone as a basis to refuse a valid port-out where applicable law prohibits doing so.
For PAW-provided numbers, port-out may be available only where technically feasible, legally permitted, provider-supported, and approved by PAW. PAW may condition port-out of PAW-provided numbers on identity verification, account authority verification, completion of required documentation, and absence of unresolved legal, fraud, security, carrier, A2P, or compliance concerns, subject to applicable law and provider rules.
PAW does not guarantee that any number can be ported, retained, recovered, reassigned, restored, or transferred on any specific timeline. Porting depends on third-party telecommunications providers, carrier rules, account status, documentation accuracy, and applicable law.
Upon cancellation, suspension, termination, nonpayment, or account closure, PAW may disable call forwarding, automated SMS, manual SMS/MMS, public SMS disclosure pages, A2P campaigns, Messaging Services, templates, integrations, and other Service functionality.
For PAW-provided numbers, PAW may retain, release, recycle, reassign, or disconnect the number unless a valid port-out is completed, subject to applicable law and provider rules. For Subscriber-ported numbers, PAW will reasonably cooperate with a valid port-out or return process and will not treat Subscriber-ported numbers as ordinary PAW number inventory.
Subscriber is responsible for updating its websites, advertisements, business listings, vehicle decals, printed materials, and other public references if Subscriber stops using a CallRetriever number or if a number is changed, released, disconnected, ported, or reassigned.
23. Fees and payment
Pricing for the Service is established by direct arrangement between PAW and Subscriber and is provided in writing at the time of signup or account activation.
PAW may change pricing on at least thirty (30) days' written notice unless a separate written agreement states otherwise.
Subscriber is responsible for all fees, taxes, carrier charges, Twilio charges, registration fees, usage fees, pass-through charges, and other amounts associated with Subscriber's use of the Service, except to the extent a separate written agreement states otherwise.
Nonpayment may result in suspension or termination of the Service, including call forwarding, SMS functionality, A2P registrations, and assigned numbers.
24. Telecommunications and provider dependencies
Subscriber understands that CallRetriever depends on third-party telecommunications providers, carriers, messaging providers, cloud providers, A2P 10DLC registries, internet services, and recipient devices.
PAW does not guarantee uninterrupted service, message delivery, call completion, delivery speed, number availability, porting success, A2P approval, carrier approval, filtering outcomes, or provider availability.
PAW is not responsible for failures, delays, filtering, blocking, suspension, non-delivery, number loss, number porting delay, carrier action, provider action, A2P rejection, A2P suspension, or service interruption caused by third parties, Subscriber configuration, Subscriber noncompliance, inaccurate Subscriber information, recipient devices, network conditions, or events outside PAW's reasonable control.
Nothing in this section limits PAW's responsibility for obligations it expressly assumes under these Terms, including operating the Service in accordance with these Terms and applicable law.
25. Service availability and limitations
The Service is provided "as is" and "as available."
PAW does not guarantee that every unanswered call will be detected, that every automated SMS will be sent, that every message will be delivered, that every call will be forwarded, or that any message or call will be delivered without filtering, blocking, delay, error, or interruption.
The Service may be unavailable due to maintenance, provider outages, carrier issues, security incidents, configuration errors, account status, A2P 10DLC review, number-porting issues, or other events.
Subscriber remains responsible for monitoring its own business communications and for maintaining alternative means to receive urgent or important customer communications.
26. Disclaimer of warranties
To the fullest extent permitted by law, PAW disclaims all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, title, and non-infringement.
PAW does not warrant that the Service will be uninterrupted, error-free, secure, compliant with every law applicable to Subscriber's business, or that it will produce any particular business result, lead, sale, customer relationship, message delivery result, or revenue outcome.
27. Limitation of liability
To the maximum extent permitted by law, PAW will not be liable for indirect, incidental, consequential, special, exemplary, punitive, or enhanced damages, lost profits, lost revenue, lost business, lost goodwill, lost data, business interruption, substitute services, costs of procurement, message filtering, carrier blocking, number suspension, campaign rejection, or non-delivery, even if PAW has been advised of the possibility of such damages.
To the maximum extent permitted by law, PAW's total liability arising out of or relating to the Service, these Terms, or any related claim will not exceed the amounts paid by Subscriber to PAW for the Service during the three (3) months before the event giving rise to the claim, or one hundred US dollars ($100), whichever is greater.
Some jurisdictions do not allow certain limitations of liability, so some of the above limitations may not apply to the extent prohibited by law.
28. Subscriber indemnity
Subscriber will defend, indemnify, and hold harmless PAW and its owners, officers, employees, contractors, service providers, and agents from and against any third-party claims, demands, complaints, investigations, damages, liabilities, penalties, fines, costs, and expenses, including reasonable attorneys' fees, arising out of or relating to:
- Subscriber's business, products, services, customer relationships, or customer-facing representations;
- Subscriber's use or misuse of CallRetriever;
- Subscriber's violation of these Terms;
- inaccurate, incomplete, stale, unauthorized, or misleading information provided by Subscriber;
- Subscriber's message templates, SMS disclosures, privacy/terms links, or public representations;
- Subscriber's failure to honor opt-outs, wrong-number notices, reassigned-number notices, or complaints received outside the Service;
- Subscriber's use of CallRetriever for marketing, prohibited, regulated, emergency, unsupported, deceptive, or unlawful use cases; or
- alleged violation of telecommunications, privacy, consumer-protection, advertising, messaging, or similar laws caused by Subscriber's conduct.
Subscriber's indemnity obligations do not apply to the extent a claim is caused by PAW's gross negligence, willful misconduct, or material breach of these Terms.
29. Termination
Either party may terminate the Service for any reason on thirty (30) days' prior written notice unless a separate written agreement states otherwise.
PAW may suspend or terminate the Service, in whole or in part, sooner if PAW believes Subscriber has violated these Terms, failed to pay amounts due, created legal or provider risk, failed to cooperate with compliance review, used the Service for a prohibited purpose, supplied inaccurate or misleading information, or caused a complaint, filtering, security, fraud, deliverability, or operational concern.
Termination does not affect obligations that by their nature should survive, including payment obligations, indemnification, limitations of liability, opt-out compliance, suppression records, recordkeeping, number disposition, and provisions relating to disputes or legal compliance.
30. Changes to these Terms
PAW may update these Terms from time to time. The current version, with its effective date, will be posted at the applicable CallRetriever or PAW webpage.
Continued use of the Service after an update means Subscriber accepts the revised Terms.
31. Governing law and venue
These Terms and any dispute arising out of or relating to CallRetriever, the Service, or the relationship between Subscriber and PAW are governed by the laws of the State of South Dakota, without regard to conflict-of-law principles.
Subject to any mandatory law that provides otherwise, Subscriber and PAW agree that any lawsuit or court proceeding arising out of or relating to these Terms or the Service must be brought exclusively in the state or federal courts located in Minnehaha County, South Dakota, and each party consents to personal jurisdiction and venue in those courts.
These Terms do not include an arbitration clause or class-action waiver.
32. Contact
Questions about these Terms may be directed to:
Plains Automation Works LLC
Email: eric@plainsautomationworks.com
Phone: +1 (605) 610-1922